Mon. Nov 3rd, 2025
NBP Special Paypak Pink Debit Card to Support Women's Financial Inclusion in Pakistan

NBP Special Paypak Pink Debit Card

NBP Special Paypak Pink Debit Card: The Pink Debit Card was launched for the first time in Pakistan, launched by the National Bank of Pakistan. It aims to empower women in every aspect of their lives, as women manage their families and household expenses, and through this Pink Card, it has been issued to women who are running their entire system from within their families.

Pink Debit Card is a special bank card designed for women that helps them solve their financial needs and all payments in their daily lives. This card aims to make women independent in the banking system and in other areas.

What is a pink debit card?

The Pink Debit Card is a special bank card introduced specifically for women, with the aim of making them financially independent and providing easy access to the banking system. This card not only has a pink color and a beautiful design on the outside, but also comes with various financial benefits, such as the facility to open an account with zero balance, discounts on specific shopping brands and parlors, cashback offers on online purchases, and special discounts on health and education-related services. In addition, the Pink Debit Card includes advanced security features such as an EMV chip, contactless payment, and two-factor authentication, which provide women with safe, easy, and fast financial transactions.

گلابی ڈیبٹ کارڈ

خاص طور پر خواتین کے لیے ڈیزائن کیے گئے خصوصی گلابی ڈیبٹ کارڈ کا

تعارف بینکنگ سیکٹر میں مالی شمولیت، با اختیار بنانے اور ذاتی نوعیت کے

لیے ایک ترقی پسند قدم کی نشاندہی کرتا ہے۔ خواتین کی منفر د مالی

مروریات اور ترجیحات کو تسلیم کرتے ہوئے، یہ اقدام نہ صرف

اور تعلق کا احساس فراہم کرتا ہے بلکہ صحت مندی، فیشن اور گروسری کی

خریداری پر کیش بیک، کم فیس، بہتر سیکیورٹی خصوصیات، اور خواتین پر

مبنی مالی خواندگی کے پروگراموں تک رسائی جیسے موزوں فوائد بھی فراہم

کرتا ہے۔ کارڈ کا متحرک گلابی ڈیزائن علامتی ہے، جو اعتماد ، آزادی اور

نسائیت کی عکاسی کرتا ہے، جبکہ اداروں کے لیے صنفی جوابی مالیاتی خدمات

کو ترجیح دینے کے لیے ایک بصری اشارے کے طور پر بھی کام کرتا ہے۔

یہ اقدام زیادہ سے زیادہ خواتین کی حوصلہ افزائی کرتا ہے کہ وہ فعال طور

پر اپنے مالیات کا انتظام کریں، کریڈٹ ہسٹری بنائیں، اور طویل المدت

مالیاتی منصوبہ بندی میں مشغول ہوں، بالآخر معاشی شراکت میں صنفی

مساوات میں زیادہ حصہ ڈالیں۔ چونکہ مالیاتی ادارے اس طرح کی ٹارگٹڈ

پروڈکٹس کے ساتھ جدت طرازی کرتے رہتے ہیں ، گلابی ڈیبٹ کارڈ

ایک بامعنی ٹول کے طور پر نمایاں ہے جو وہ کشتہداری کے ساتھ جمالیات کو

ملاتا ہے، زندگی کے تمام شعبوں کی خواتین کے لیے بینکنگ کے زیادہ

جامع اور با اختیار تجربے کو فروغ دیتا ہے۔

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Why was the Pink Debit Card launched, and what are its features?

Pink Debit Card has been launched specifically to promote women’s financial inclusion, independence, and easy access to banking facilities. A large number of women around the world, including in Pakistan, are not able to fully benefit from the financial system due to a lack of awareness, limited facilities, or traditional social barriers. In such a situation, a Pink Debit Card is a positive step that provides women with a distinctive, empowered, and convenient banking experience.

Salient Features of Pink Debit Card:

1. Women-specific design: 

Unique identity with pink color and feminine design.

2. Zero Balance Account:

 Facility to open an account without any minimum balance.

3. Discounts on Shopping and Services:

 Special discounts on parlors, boutiques, clothes, makeup, and online shopping.

4. Cashback Offers:

 Cashback on specific purchases.

5. Health and Education Discounts:

 Special discounts on fees at hospitals, clinics, and educational institutions.

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6. Secure Technology:

 Advanced security features like EMV chip, contactless payment, and two-factor authentication.

7. Reward Points System:

 Opportunity to earn rewards by earning points through spending.

8. Financial Literacy Incentives:

 Financial education, savings, and budgeting guidance programs from the bank.

For which women is the Pink Card available?

The Government of Pakistan has introduced the “Pink Card” for women to provide them with better health facilities free of cost or at subsidized rates. This card is specifically for low-income and deserving women, through which they can get free check-ups, laboratory tests, maternity facilities, child vaccinations, and other health-related services from various government and private hospitals, clinics, and health centers. To get the Pink Card, women have to provide their National Identity Card, B Form, and proof of eligibility from NADRA, while registration is also possible through the nearest health center or mobile app. This card aims to make women independent in health facilities and strengthen their role in building a healthy society.

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How to get a Pink Debit Card

  • Visit the nearest retailer, or you can also fill out the online form using the relevant bank website.
  • To get a pink debit card, you will need a photo of yourself and proof of identity.
  • If you have filled out your forms correctly, you will receive your card within three to five days.

Which banks introduced debit card service?

The following banks in Pakistan are issuing Pink Debit Cards.

UBL, HBL, National Bank of Pakistan, Meezan Bank, and MCB Bank, etc.

Conclusion

The introduction of the special pink debit card designed exclusively for women marks a progressive step toward financial inclusion, empowerment, and personalization in the banking sector. By recognizing the unique financial needs and preferences of women, this initiative not only offers a sense of identity and belonging but also provides tailored benefits such as cashback on wellness, fashion, and grocery purchases, lower fees, enhanced security features, and access to women-centric financial literacy programs.

The card’s vibrant pink design is symbolic, reflecting confidence, independence, and femininity, while also serving as a visual cue for institutions to prioritize gender-responsive financial services. This initiative encourages more women to actively manage their finances, build credit histories, and engage in long-term financial planning, ultimately contributing to greater gender equity in economic participation. As financial institutions continue to innovate with such targeted products, the pink debit card stands out as a meaningful tool that blends aesthetics with functionality, promoting a more inclusive and empowering banking experience for women across all walks of life.

By MNazir

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